Chinese consumers are known to be prolific spenders, but what is less known is what they’re buying. These days, that spending is as much about lifestyle as it isbasic needs.

Tmall’s annual 6.18 Mid-Year Mega Sale, which takes place this weekend, was launched with exactly these consumers in mind. The B2C marketplace has partnered with 180,000 global and Chinese brands to tap intocustomers’ unique demands, which include everything from grass-fed beef to travel packages for retirees.

What other surprising lifestyle trends are driving consumption on Alibaba’s shopping sites? Check out this infographic to find out: