Barbie-mania Colors Chinese Wardrobes Pink As Movie-Related Searches Spike On Alibaba

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Barbie-mania Colors Chinese Wardrobes Pink As Movie-Related Searches Spike On Alibaba

  • Searches for “Barbie-style outfits” leap 1,146% on Alibaba’s Taobao

  • Searchers are mostly women, people born after 2000

Chinese ConsumersConsumer Trendsmovies

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