🔴 LIVE BLOG: Alibaba’s 2024 11.11 Global Shopping Festival

Published on Oct. 14, 2024

Alizila’s 11.11 Live Blog is your ultimate source for all the freshest data, hottest trends, and cutting-edge innovations from the 2024 11.11 Global Shopping Festival—better known as Double Eleven or Singles’ Day! 🧑‍🤝‍🧑

Missed something? 🤔 No worries—just scroll down to catch up on all the buzz, and don’t forget to check back regularly for more exciting updates. The latest scoops are always just a click 🖱️ away!

4:30 p.m. CST
Oct. 16

Big Savings, Big Sales: Home Appliances Soar During Double 11 Pre-Sale! 🎉

This year’s Tmall Double 11 isn’t just about the usual deals—government subsidies joined the party for the first time, stacking with Tmall’s discounts to turbocharge sales. 🚀

From 8 PM to midnight on October 14, 2024, 471 home appliance brands doubled their pre-sale sales compared to the same period last year. 💥 That’s 4 hours of madness, blowing away last year’s performance (Oct. 24, 2023). 🏠✨

This explosive growth signals not just a love for new gadgets but also highlights the power of smart promotions during uncertain times. With more consumers seeking value and government-supported savings, brands are tapping into the perfect storm of renewed consumer enthusiasm and cost-efficiency.

Expect the momentum to continue building—smart appliances, eco-friendly tech, and energy-saving devices are expected to take center stage this Double 11! 🎁

3:30 p.m. CST
Oct. 16

Pet Economy Booms! Pre-Sale Sales Skyrocket in 90 Minutes!

🚀 Tmall Double 11 kicks off with many bangs! In just 90 minutes, the pet category’s pre-sale shattered last year’s full-day record. 🐾 In just one hour, 73 pet brands’ pre-sale exceeded the entire first-day sales from last year’s pre-sale, and 32 brands doubled their sales.

🐱 Newcomer MeowTree (喵想树) hit an 800% sales increase in just 4 hours of pre-sale! Last year’s rookie brand is now slaying it with unique, eco-friendly cat trees 🌳.

🦜 Not just cats and dogs! Parrot food brand IGG is flying high with a 300% sales growth compared to last year. High-end bird food is clearly the next big thing. 🦜

🔥 Pet economy explosion! Brands like FreshLang, Blue (蓝氏), and Freight (弗列加特) are emerging as market leaders this Double 11! 🐶🐱

Stay tuned for more record-breaking sales!

11:30 a.m. CST
Oct. 16

💥 Taobao Live is on fire! Li Jiaqi’s Livestream: Breaking Records and Wallets! 💥

RMB2 billion worth of red packets and vouchers are up for grabs daily. Each user can collect up to RMB1,500 daily across the live stream rooms. 🔥

Tmall’s Double 11 pre-sale kicked off at 8 PM on October 14, and in no time, Li Jiaqi’s livestream hit 1 billion RMB in sales! 🚀 According to insiders from Meione, this year’s pre-sale add-to-cart amount surged by over 20% compared to last year.

Popular items like Curevé, Cetaphil, Zhenmeiya, Valentino, L’Oréal, and Clarins flew off the virtual shelves in seconds, leaving viewers scrambling for their wallets! 🏃‍♀️💨

But it wasn’t just Li Jiaqi making waves. Other livestreamers were on fire too! 🎉 Channels like Mifeng Surprise Club, Mushroom Is Here, Chen Jie Kiki, Lie’er Baobei, and Hu Ke all smashed the 1 billion RMB mark within the first hour, breaking records at lightning speed—faster than last year! ⚡

This momentum proves that livestreaming is now at the heart of e-commerce, with high-speed deals, must-have beauty products, and fan-favorite personalities driving consumer enthusiasm. As the countdown to Double 11 continues, expect more sold-out signs and record-breaking moments. 🛒✨

Live streaming has become a key driver of growth for certain categories such as pet brands. 🐱 🐶 In just four hours of pre-sales, pet live streaming transactions saw a 123% year-on-year increase. Livestream rooms of 15 brands, including NetEase Yanxuan, Myfoodie, Royal Canin, and pidan, each surpassed one million in sales. 🐈‍

11:00 a.m. CST
Oct. 16

📈 Upgraded AI tools at work!

With enhanced AI platforms for analytics, image, and text creation, TTG is helping over 3 million merchants save time and costs. It’s AI-powered success for everyone! 🤖✨

9:00 a.m. CST
Oct. 16

🛒 88VIP Perks? YES PLEASE!

TTG is bringing 88VIP members even more exclusive discounts and benefits this 11.11. Think RMB50 off every RMB300, interest-free instalments, and premium return service. VIP just got even better! 👑💸

7:00 p.m. CST
Oct. 15

💬 Simplified shopping = smarter choices!

TTG has streamlined product info so you can easily see final prices and make informed decisions. Plus, WeChat Pay is now available for Taobao and Tmall! 🛍💡

The RMB10 Billion Subsidy program is serving up 60% off branded products. 500 million users are already in—what are you waiting for? 🚨

4:00 p.m. CST
Oct. 15

Cute, Collectible and Now on Sale…

The market for intellectual property-driven merchandise 📚🧸 is showing remarkable growth ahead of 11.11 🎉. Beloved characters like Chiikawa 🐭, Butter Bear 🐻, and My Little Pony 🐴 have set up shop on Tmall, creating a stir among collectors and nostalgic shoppers alike 🛍️✨.

Chiikawa’s flagship store 🏪—the brand’s first in mainland China 🇨🇳—saw a meteoric rise in popularity 📈, gaining nearly 200,000 followers 🎯 and generating over RMB5 million 💰 in first-day sales 🥳.

It’s a sign that these cute collectibles 🎀 are striking a chord 🎶, highlighting the potential of this niche market 🌟, and Double 11 will be their big moment to shine 🌠.

3:00 p.m. CST
Oct. 15

🚀 Breaking Records! 📊 For the Merchants!

This year’s 11.11 is set to be the biggest yet, with 300,000 brands and countless SME merchants bringing you the best deals. High-quality growth, incredible offers, and huge merchant participation – let’s go! 🙌🔥

TTG is investing BIG this 11.11: RMB10 billion for cross-platform traffic, RMB3 billion for marketing subsidies, and RMB250 billion for rapid settlements. Get ready for high-quality growth! 💼💡

Thanks to TTG’s Tuihuobao service, merchants are seeing logistics costs for returns drop by up to 58%. Helping businesses thrive this 11.11! 📦💡🛒

2:30 p.m. CST
Oct. 15

Tmall Rolls out Welcome Mat to Global Brands 🌍

As China’s most prominent shopping event gets underway, global brands are piling into Tmall, eager to tap into the country’s massive consumer market.

Tmall reported a 70% increase in new brand registrations in the third quarter of 2024 compared to the previous quarter, with a whopping 239% rise in September alone. More than 1,700 overseas companies launched their first China stores on Tmall International in the first nine months of this year, signaling a race to capture Chinese consumers’ attention.

7:30 p.m. CST
Oct. 14

Unpacking Tmall’s 11.11 Masterplan 📖

Tmall is committing hundreds of billions of yuan 💸 to this year’s Double 11 promotions, including RMB30 billion ($4.3 billion) in consumer coupons 🎟️.

The recent integration of WeChat Pay 📱 is expected to streamline transactions, particularly in lower-tier markets 🏙️ where digital payment adoption is rapidly increasing 📈. With massive promotions 🎉, enticing deals 💰, and new payment options 💳, the stage is set for what could be a record-breaking shopping extravaganza 🛍️.

While the event occurs against a backdrop of economic adjustments 📊, it also presents an opportunity to gauge the resilience and adaptability of China’s retail sector 🇨🇳.

Read the full story here

7:15 p.m. CST
Oct. 14

🎉 The countdown begins!

Get ready, shoppers! 🚀 The Tmall 11.11 madness is almost here, and this year it’s bigger than ever! 🎉 The fun kicks off with the Double 11 Pre-sale, starting tonight (Oct. 14) at 8:00 PM Beijing time 🕗. But that’s just the beginning!

Here’s the lowdown: 💥
First checkout window: Oct. 21, 8:00 PM – Oct. 24, 11:59 PM 💥
Second checkout window: Oct. 31, 8:00 PM – Nov. 11, 11:59 PM

Mark your calendars and get those carts ready! 🛒🔥 Don’t miss out on the year’s hottest deals—happy shopping!

7:00 p.m. CST
Oct. 14

Another year, another Singles’ Day 🧑‍🤝‍🧑

It’s that time of year again—Singles’ Day 2024 is shaping up to be the biggest one yet! 🎉 Last year’s record-high delivery volume, diverse AI merchant tools, and unprecedented streaming experience were impressive, but this year’s event is set to raise the bar even higher.

Brands are already burning the midnight oil and pouring their hearts (and countless cups of coffee) into creating something truly extraordinary for Chinese consumers. Luckily, all you have to do is sit back, scroll, and keep up with Alizila’s updates.

So, bookmark this page, grab your snacks, and keep checking in with us for the latest buzz!—plenty of surprises are coming your way! 🌟

🔴 LIVE BLOG: Alibaba’s 2024 11.11 Global Shopping Festival 🔥 （Continuous Updating）

🔴 LIVE BLOG: Alibaba’s 2024 11.11 Global Shopping Festival 🔥 （Continuous Updating）

Big Savings, Big Sales: Home Appliances Soar During Double 11 Pre-Sale! 🎉

Pet Economy Booms! Pre-Sale Sales Skyrocket in 90 Minutes!