Alizila’s 11.11 Live Blog is your ultimate source for all the freshest data, hottest trends, and cutting-edge innovations from the 2024 11.11 Global Shopping Festival—better known as Double Eleven or Singles’ Day! 🧑🤝🧑
Missed something? 🤔 No worries—just scroll down to catch up on all the buzz, and don’t forget to check back regularly for more exciting updates. The latest scoops are always just a click 🖱️ away!
10:30 a.m. CST
Nov.12
Record-Breaking Success at Taobao & Tmall’s 11.11 Festival!
This year’s 11.11 Shopping Festival delivered solid results, setting new records in both sales and active buyers! 589 brands surpassed RMB100 million in GMV, a massive 46.5% increase compared to last year, with top names like Apple, Nike, Haier, and Xiaomi leading the way. Even more impressive, 45 brands crossed the RMB1 billion mark, showcasing the unmatched scale of this year’s event.
💎 88VIP members—China’s largest paid e-commerce membership program with 42M+ users—powered the festival’s success, with their order volume increasing over 50% YOY. Known for their high purchasing power, these members visit the platform 25+ days a month and spend 9x more than average shoppers.
💡 AI played a substantial role, helping 4 million merchants boost efficiency by generating 100M+ marketing images, videos, and text and providing actionable insights for better consumer targeting. The AI-powered marketing tool Quanzhantui drove growth for over 1.6M products, showing the tech-driven future of e-commerce.
🛍️ Across categories, traditional powerhouses like beauty and consumer electronics thrived, while emerging sectors like designer toys and outdoor gear also saw explosive growth. Millennial and Gen Z shoppers helped fuel this surge, with niche categories becoming new growth engines.
🎯 With government subsidies and platform-wide discounts, home appliances and furniture also saw stellar performance, as 139 brands exceeded RMB100M in GMV.
In just 16 years, Taobao & Tmall’s 11.11 has become a global phenomenon, combining innovation, community, and cutting-edge tools to create an overwhelming shopping experience. Here’s to another historic year! 🛒✨
3:00 p.m. CST
Nov.11
Tmall Double 11 going to Wrap-Up: Last Call to Board the Double 11 Train! 🎉🚂
Emotional spending + personalized shopping, what’s your favorite Double 11 purchase? 😎
🚨 Beauty Boom: 79 beauty brands crossed RMB 100M GMV. From lipsticks to serums, it’s a glow-up season like no other! 💄✨
🏡 Home Sweet Home: 139 home appliances/furniture brands hit RMB 100M. Over 9,600 brands doubled sales, proving home is where the heart (and spending) is! 🛋️📈
📱 Tech Takeover: Apple, Huawei, and 32 others racked up RMB 100M, while 1,103 brands doubled their GMV. The gadget revolution is here! 🔋📸
👗 Fashion Frenzy: 66 brands hit RMB 100M, while 7,062 brands doubled sales. It’s a runway, online! 👚💃
🎥 Livestream Madness: Over 100 livestream rooms crossed RMB 100M—yes, influencers are breaking banks and breaking records! 📺📊
3:00 p.m. CST
Nov.6
🌐 Coinciding with Double 11: Tmall Global Brings 100+ Overseas Brands to CIIE 2024
Tmall Global just brought 100+ overseas brands to the 7th China International Import Expo (CIIE), launching 100 fresh global products for China’s market! From PS5 Pro and the viral Nintendo Alarmo clock to exclusive French down jackets and Pokémon gaming gear, Double 11 shoppers are getting instant access to international must-haves. 🎮🧥🌍
Coinciding with Double 11, Tmall Global is capitalizing on growing demand for imported goods, offering a “fast track” from CIIE displays to Double 11 sales. This aligns with a broader trend: China’s demand for high-quality imports is rising rapidly, with the Ministry of Commerce reporting a 20% annual growth in cross-border e-commerce users, reaching 188 million in 2023.
Tmall Global’s 2024 Trend Report also shows top categories like health, beauty, baby products, and pet care are booming, with import demand up 21% in the last six months. Major trends? “science-based wellness”, “precision health”, “custom parenting”, “enhanced pet care”, “multifunctional home products”, and “urban-focused designs”. “Beauty,” “health,” and “emotional well-being” are major drivers, reflecting Chinese consumers’ growing preference for premium, personalized, and scientifically-backed products. 🧬👶🐾
With over 40,000 international brands from 90+ countries now on Tmall Global, the platform has become the primary gateway for foreign companies entering China. In the first three quarters of 2024 alone, 1,700 overseas brands opened their first China store on Tmall, drawn by the platform’s robust cross-border infrastructure, product traceability, and marketing support.
6:30 p.m. CST
Nov. 1
📈 Tmall Double 11: Brands Surge, 88VIP Drives Growth 🚀
This year’s Tmall Double 11 event is off to a strong start, with 373 brands surpassing ¥100 million in sales. 🌐 The expanding 88VIP membership base is a key growth engine, showing impressive metrics:
➡️ 88VIP purchases rose by over 60% compared to last year.
➡️ Average spending per member is up by 30%. 💸
➡️ Visits from 88VIP members grew by 50%! 📊
High-end and local brands alike are benefiting. For instance, La Mer saw 90% of sales from 88VIP members, while Proya gained 600,000 new VIP customers. 💄💼
Tmall is adding 300 billion yuan in extra coupons and cashbacks, with exclusive benefits for 88VIPs: larger vouchers, expanded usage across Tmall and select Taobao stores, installment options, and worry-free returns. 🛒💳
With a continuously growing 88VIP base (now over 42 million members), this year’s Double 11 is set to attract record-breaking engagement from shoppers across China. Many 88VIPs are higher-income shoppers who value quality, convenience, and a seamless experience over simply acquiring more items. Knowing they’re getting top-tier brands at a discount motivates them to keep purchasing. The Double 11 deals help them secure these quality items at reasonable prices, aligning with their preference for smart, conscious consumption.
11:30 a.m. CST
Oct. 29
🎉 One Click, One World: How Double Eleven Captured New Markets! 🚀
Once upon a checkout… 🛒
From Oct 21-24, nearly 70K merchants embraced the power of global free shipping, watching their sales double compared to last year’s same period! 🚢✨
In bustling Singapore and vibrant Hong Kong SAR, new customers doubled too, diving into the magic of global shopping.
🛍️ Fashion led the charge:
👙 Bikinis were hot sellers (+219%)
👕 T-shirts flew off virtual shelves (+232%)
👗 Dresses dazzled (+145%)
✨ And plus-size clothing took the crown (+251%)—proving inclusivity is here to stay!
Meanwhile, each market had its stars:
🇸🇬 Jackets kept Singapore snug (+56%)
🇹🇭 Thailand rocked tank tops (+68%)
🇯🇵 Ballet shoes danced through Japan (+277%)
🇲🇾 Malaysians loved scalp oil (+86%)
🇰🇷 And Koreans leveled up with gaming keyboards (+118%) 🎮
🔍 What’s the takeaway?
1️⃣ Global free shipping unlocked new opportunities, and consumers responded with enthusiasm for both everyday essentials and niche delights. Merchants across borders found success with “One-Click Sell Globally” initiative, making retail a borderless adventure.
2️⃣ Diversified consumer tastes is also showcasing the power of niche categories in cross-border e-commerce.
This Double 11 story is just the beginning—where will the next sale take us? 🌐 🚀
8:30 p.m. CST
Oct. 23
The Rise of Emotional Shopping: Toys & Plushies Take Over Double 11 🎉🧸
This year’s Double 11 sale has proven that toys and plushies are not just for kids—they’ve become a favorite of young adults, offering emotional comfort and stress relief. 💖 As people seek “spiritual ibuprofen,” plush toys are flying off the shelves. 🛍️
In the first two hours, sales of plush toys on Tmall already surpassed the entire first-day performance from last year. Brands like BABADOLL, HUGKIS, and TheGreenParty saw explosive growth, with some surpassing last year’s sales in just 30 minutes! 🚀 Fufusoul, known for scented plush toys, also smashed records, riding the wave of consumers seeking emotional support through these soft companions. 🧸💫
Celebrating 25 years, Jellycat launched its Valentine’s Day collection early—one new product sold 7,000 units in seconds! In just two hours, the store reported two million-yuan products, with total sales growing 230% compared to last year. 🎁📈
Domestic toys are also thriving. 📚 The Beie flagship store surpassed RMB 10M in just 7.5 minutes, and BabyBus’s Jojo Pen became a million-yuan item within 4 hours. As their manager put it: “This year’s Double 11 growth exceeded all our expectations.” 🎉
The IP economy is booming too, with game-related merchandise—from Genshin Impact（原神）to Arknights（明日方舟）—fueling consumer excitement. Pre-sales of PAPERPRESENTED（叠纸心意）’s “Love and Deepspace”（恋与深空） surpassed RMB 50M in seconds and reached RMB 200M on day one. Tmall now offers more than 1000 IP-based products to cater to growing fan enthusiasm. 🎮✨
This shift towards emotion-driven consumption shows how people are using toys to relax, express emotions, and cope with stress. Plushies, in particular, are no longer confined to kids’ rooms—they’re becoming essential companions for all ages. 🌱 Many young adults are embracing this trend, making “buying a little treat for yourself” a new ritual during major sales events. 🧸💆♂️
With affordable prices, innovative designs, and IP collaborations, toys and collectibles are transforming into a multi-age lifestyle trend. As the Double 11 sale progresses, it’s clear that for many, shopping isn’t just about deals—it’s about finding joy, comfort, and connection through the things they love. 🛒💙
8:30 a.m. CST
Oct. 22
📊 Double 11 First-Checkout Sales Surge: Key Trends and Early Insights
Early numbers in first-checkout period(8:00 pm Oct 21- the end of the day on October 24) indicate government-backed deals and platform discounts are resonating with buyers.
In the first hour, over 20 home appliance & furniture brands surpassed RMB 100M in sales. 🛋️✨ 224 brands outpaced their entire first 4-hour performance from last year! 🏠📈 ✨ In just 4 hours, 28 brands hit RMB 100M in sales! 🛋️⚡🚀 205 brands doubled their sales from last year—furniture and gadgets flying off the shelves! 🛒📊
🆕 39 new product categories from home appliance & furniture are making waves! Including:
🤖 robot vacuums
🔒 smart locks
🧹 floor washers
☕ coffee machines)
🍽️ sintered stone dining tables
🏃♂️ The post-pandemic focus on fitness and outdoor activities continues to shape shopping behavior. 🏅🎽 Sports and outdoor gear saw rapid growth, with 12 top brands each exceeding RMB 100M in the first hour! 🏃♂️⛺ Get those hiking boots and dumbbells while they’re hot! 🏋️ The race wasn’t over, in first four hours, 🎽 15 top sports & outdoor brands crossed RMB 100M in sales! 💪⛺ 💰 52 brands hit RMB 10M—outfitting everyone for adventure! 🚀 1,388 brands doubled their sales from last year! 🏔️
🍏💥 Apple leads the charge with RMB 1 billion in sales in just 5 minutes! 🤯📱In first four hours, 12 consumer electronic brands including Huawei, Xiaomi, vivo, Samsung, and Sony followed with over RMB 100M each. 🚀📲 Apple’s early success reflects strong brand loyalty, with local brands holding ground in tech sales. 42 brands doubled their sales compared to the same checkout period last year in first four hours.
This Double 11 yet is already breaking records—and this is just the beginning. Stay tuned as these trends keep evolving!
4:30 p.m. CST
Oct. 16
Big Savings, Big Sales: Home Appliances Soar During Double 11 Pre-Sale! 🎉
This year’s Tmall Double 11 isn’t just about the usual deals—government subsidies joined the party for the first time, stacking with Tmall’s discounts to turbocharge sales. 🚀
From 8 PM to midnight on October 14, 2024, 471 home appliance brands doubled their pre-sale sales compared to the same period last year. 💥 That’s 4 hours of madness, blowing away last year’s performance (Oct. 24, 2023). 🏠✨
This explosive growth signals not just a love for new gadgets but also highlights the power of smart promotions during uncertain times. With more consumers seeking value and government-supported savings, brands are tapping into the perfect storm of renewed consumer enthusiasm and cost-efficiency.
Expect the momentum to continue building—smart appliances, eco-friendly tech, and energy-saving devices are expected to take center stage this Double 11! 🎁
3:30 p.m. CST
Oct. 16
Pet Economy Booms! Pre-Sale Sales Skyrocket in 90 Minutes!
🚀 Tmall Double 11 kicks off with many bangs! In just 90 minutes, the pet category’s pre-sale shattered last year’s full-day record. 🐾 In just one hour, 73 pet brands’ pre-sale exceeded the entire first-day sales from last year’s pre-sale, and 32 brands doubled their sales.
🐱 Newcomer Cmisstree (喵想树) hit an 800% sales increase in just 4 hours of pre-sale! Last year’s rookie brand is now slaying it with unique, eco-friendly cat trees 🌳.
🦜 Not just cats and dogs! Parrot food brand IGG is flying high with a 300% sales growth compared to last year. High-end bird food is clearly the next big thing. 🦜
🔥 Pet economy explosion! Brands like FreshLang, Blue (蓝氏), and Freight (弗列加特) are emerging as market leaders this Double 11! 🐶🐱
Stay tuned for more record-breaking sales!
9:00 a.m. CST
Oct. 16
🛒 88VIP Perks? YES PLEASE!
TTG is bringing 88VIP members even more exclusive discounts and benefits this 11.11. Think RMB50 off every RMB300, interest-free instalments, and premium return service. VIP just got even better! 👑💸
7:00 p.m. CST
Oct. 14
Another year, another Singles’ Day 🧑🤝🧑
It’s that time of year again—Singles’ Day 2024 is shaping up to be the biggest one yet! 🎉 Last year’s record-high delivery volume, diverse AI merchant tools, and unprecedented streaming experience were impressive, but this year’s event is set to raise the bar even higher.
Brands are already burning the midnight oil and pouring their hearts (and countless cups of coffee) into creating something truly extraordinary for Chinese consumers. Luckily, all you have to do is sit back, scroll, and keep up with Alizila’s updates.
So, bookmark this page, grab your snacks, and keep checking in with us for the latest buzz!—plenty of surprises are coming your way! 🌟
