🌐 Coinciding with Double 11: Tmall Global Brings 100+ Overseas Brands to CIIE 2024
Tmall Global just brought 100+ overseas brands to the 7th China International Import Expo (CIIE), launching 100 fresh global products for China’s market! From PS5 Pro and the viral Nintendo Alarmo clock to exclusive French down jackets and Pokémon gaming gear, Double 11 shoppers are getting instant access to international must-haves. 🎮🧥🌍
Coinciding with Double 11, Tmall Global is capitalizing on growing demand for imported goods, offering a “fast track” from CIIE displays to Double 11 sales. This aligns with a broader trend: China’s demand for high-quality imports is rising rapidly, with the Ministry of Commerce reporting a 20% annual growth in cross-border e-commerce users, reaching 188 million in 2023.
Tmall Global’s 2024 Trend Report also shows top categories like health, beauty, baby products, and pet care are booming, with import demand up 21% in the last six months. Major trends? “science-based wellness”, “precision health”, “custom parenting”, “enhanced pet care”, “multifunctional home products”, and “urban-focused designs”. “Beauty,” “health,” and “emotional well-being” are major drivers, reflecting Chinese consumers’ growing preference for premium, personalized, and scientifically-backed products. 🧬👶🐾
With over 40,000 international brands from 90+ countries now on Tmall Global, the platform has become the primary gateway for foreign companies entering China. In the first three quarters of 2024 alone, 1,700 overseas brands opened their first China store on Tmall, drawn by the platform’s robust cross-border infrastructure, product traceability, and marketing support.
