The numbers are in. U.S. retail’s biggest shopping holiday of the year, from Thanksgiving Day to Black Friday to Cyber Monday – even Small Business Saturday and Super Sunday – generated $24.2 billion in online revenues, according to Adobe. But that figure is still far belowAlibaba’s 11.11 Global Shopping Festival, which in 2018 reached $30.8 billion– in just 24 hours. See the infographic below for the full details:
