How Chinese Beauty Brand Florasis Mixes Tradition And E-Commerce

How Chinese Beauty Brand Florasis Mixes Tradition And E-Commerce to Win Young Consumers

Florasis makeup look

Chinese cosmetics brand Florasis is attracting younger consumers by combining tradition with modern e-commerce tactics. The digitally native brand’s annual gross merchandise value (GMV) grew to over RMB3 billion ($470 million) between its launch in 2017 and 2020. Florasis is riding a wave of interest in China’s cultural heritage known as Guochao, literally “national tide” … Continue reading How Chinese Beauty Brand Florasis Mixes Tradition And E-Commerce to Win Young Consumers

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