As the smartphone increasingly becomes the digital tool of choice for the average Chinese, e-commerce giant Alibaba Group has been pushing the development of several technologies that make it easier and more secure to shop using mobile devices, including face recognition payment technology.During theMarch 15 opening ceremony forCeBIT, the annualI.T. and business expo in Hannover, Germany, Alibaba Executive Chairman Jack Ma demoed what might be a mobile-tech match made in heaven: selfies and online-payment security.

“Online payment to buy things is always a big headache,” Ma said in a Steve Jobs-like “one more thing” moment following his keynote speech. “You forget your password, you worry about the securities … today we show you a new technology in the future how people can buy things online.” It’s face recognition software via smartphone, and you can see how it works by watching the video of Alibaba at CeBIT below. No word from Alibaba on when the beta version shown by Ma will be ready for prime time.