Lazada Group, Southeast Asia’s e-commerce leader, closed this year’s 11.11 Global Shopping Festival with record-breaking user growth and brands’ participation.
The platform said it attracted nearly 10 million more users during 11.11, while the number of selling sellers more than doubled, compared to the previous year.
“The increased awareness of 11.11 means that more brands and sellers have come on board and shoppers have greater choices in what to get,” said Pierre Poignant, CEO of Lazada Group. “We’re glad that 10 million more users have chosen Lazada as their key destination during the world’s biggest shopping festival.”
Per Lazada, a total of 26 brands recorded sales of over $1 million throughout the 24-hour sales day, while more than 4,000 sellers generated over $10,000 in sales. More than 1.5 million items were shipped from Lazada warehouses across Southeast Asia in one day, with the fastest delivery made in 80 minutes in Malaysia.
Lazada, which operates in six Southeast Asian markets – including Singapore, Malaysia, Thailand, the Philippines, Indonesia and Vietnam – highlighted strong performance from local small- and medium-sized businesses throughout the region, such as the Indonesian hair care brand Ellips, which in just half a day had generated 40 times its average sales per day. Livestreaming was also a popular tool for brands to engage more customers, such as for Thai fashion seller Copper, whose sales grew by 100 times on the shopping day.
As part of Lazada’s “shoppertainment” push, it hosted live variety shows running in the last few hours leading up to 11.11. It held “Lazada Super Shows” in five markets – including Indonesia, Malaysia, Vietnam, Thailand and the Philippines – and featured performances from local and international celebrities, such as Korean girl group Apink and Malaysian rock band Bunkface. More than 13 million viewers watched the shows via the Lazada app and partnering broadcasting channels, said Lazada.
For more key stats and figures on Lazada’s 11.11, check out the infographic below.
