Press Releases

Alibaba’s Robust Ecosystem Supercharges 2018 11.11 Global Shopping Festival

Alibaba Group Generated US$10 Billion of GMV in the First Hour of the 2018 11.11 Global Shopping Festival

Alibaba Group Generated RMB213.5 Billion (US$30.8 Billion) of GMV During the 2018 11.11 Global Shopping Festival

Videos

Highlights from the 2018 11.11 Global Shopping Festival

Brands Talk China’s ‘Super Bowl of Marketing’: 11.11

What’s In Store for Alibaba’s 10th 11.11 Shopping Festival?

The Evolution of 11.11

Inside Tmall’s Largest-Ever ‘See Now, Buy Now’ Fashion Show

Stories

Cainiao Ready for 2018 11.11 Global Shopping Festival

Tmall Collection Puts Audience in Driver’s Seat

11.11 Turns 10: Alibaba Kicks Off 2018 Global Shopping Festival

Fact Sheets

11.11 Master fact sheet (PDF)

10 Years of 11.11 fact sheet (PDF)

Brand fact sheet (PDF)

Tmall Innovation Center fact sheet (PDF)

Broll Handouts

11.11 B-roll Handout #1: 11.11 Consumer Online and Offline Shopping

11.11 B-roll Handout #2: Starbucks & Ele.me On-Demand Delivery

11.11 B-roll Handout #3: 11.11 Experiences from Other Alibaba Businesses

11.11 B-roll Handout #4: Tmall Smart Stores

11.11 B-roll Handout #5: Selects from the Global Shopping Festival Gala

11.11 B-roll Handout #6: First Hour Results

11.11 B-roll Handout #7: Milestone Moments & Final Numbers

Documents

Double 11 Expert Influencers (available for interview) (PDF)

Previous 11.11 Materials

2017 Media Resources Kit

2016 Media Resources Kit