Alibaba Group’s Tmall Luxury Pavilion has revolutionized high-end e-commerce over the last six years to become the ultimate destination for Chinese luxury shoppers. 

Tmall Luxury Pavilion offers consumers the most intimate and immersive shopping experiences featuring AR, VR, digital try-ons and one-on-one livestreaming sessions with sales associates.

More than 200 global brands call the platform home, relying on Tmall’s innovative digital shopping experiences to attract new customers and engage existing ones. Luxury Pavilion leverages Alibaba’s rich consumer insights to help brands understand Chinese shoppers, make informed business decisions and optimally tailor their strategies for the Chinese market.

The platform’s sophisticated technology, tools and features set the global luxury retail standard. Watch now and take a deep dive with Alizila to learn more.