Covid-19 has had a global impact on consumer behavior, shifting short-term purchase patterns and accelerating long-term changes in how we work, live and shop. In this One on One interview, David Lloyd, general manager of U.K., Netherlands & Nordics at Alibaba Group, shares some of the trends and innovations that he’s seen in China that can help U.K. and European brands bounce back from the pandemic. Click here to learn more about these trends.

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