Guojun Zhou is a hero in his hometown of Yunnan Province, China, for helping local farmers boost their revenues online. The 23-year-old college graduate set up a digital store for the farmers to sell a more lucrative type of maize on Alibaba Group’s B2C marketplaces, including Taobao, Tmall and Freshippo. Click to watch how Zhou leveraged Alibaba’s ecosystem to bring traditional farming community into the digital age.