As Chinese consumers’ demand for imported goods is on the rise, more than 29,000 global brands have already discovered the best way to break into the China market by joining Alibaba’s leading cross-border marketplace, Tmall Global. In this video, we walk you through how to plan your store launch on the platform, what resources you have to understand the market and manage day-to-day operations.

In our next episode, we’ll share more tips and know-how in operating your very first store on Tmall Global.